Digital branding, as defined by Digital Branding Institute, develops an individual or organization identity, visibility
and credibility in the community that interacts with the business online or through other digital mediums.
This makes digital branding is essential for creating and establishing a brand's story and presence in the digital world. Digital branding involves a complete digital media manipulation strategy that goes beyond standard online tactics where those are commonly seen with internet branding. Examples like posting daily tweets, promotional or email blasts.
Web development is a broad term for the works involved in developing a web site for the internet (World Wide Web) or an
intranet (a private network). Web development can range from developing the simplest static single page with plain texts to
the most complex web-based internet application, electronic and e-commerce development.
Most recent Web development has come to mean the creation of content management system or CMS.
E-commerce is a transaction of buying or selling online. Electronic commerce draws on technologies such as mobile commerce,
electronic funds transfer, supply chain management, Internet marketing, online transaction processing, Electronic Data
Interchange (EDI), Inventory Management System, and Automated Data Collection System.
Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also uses other technologies such as e-mail.
Enterprise Resource Planning (ERP) is the integrated management of core business processes, often in real-time and
mediated by softwares and technologies.
ERP is usually referred to as a category of business-management software—typically a suite of integrated applications where that allows an organization can uses to collect, store, manage and interpret data from these many business activities.
Mobile app is a software application designed to run on mobile devices such as smartphones and tablet computers.
Most of these devices are sold with several apps bundled as pre-installed software.
Native mobile apps often stand in contrast to desktop applications those run on desktop computers, and with web applications which run in mobile web browsers rather than directly on the mobile devices.
Unity is a cross-platform game engine developed by Unity Technologies and used to develop video games for PC,
consoles, mobile devices and websites. First announced was only for OS X, at Apple's Worldwide Developers Conference in
2005, it has since been extended to target 21 platforms.
Five major versions of Unity have been released. At 2006 WWDC show, Apple named Unity as the runner up for its Best Use of Mac OS X Graphics category.
Virtual Reality (VR) typically refers to computer technologies that use software to generate realistic images, sounds and other sensations to replicates a real environment (or create an imaginary setting) and simulate a user's physical presence in the environment by enabling the user to interact with this space and any objects depicted therein using specialized display screens, projectors or other devices. VR has been defined as "a realistic and immersive simulation of a three-dimensional environment.
Augmented Reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sounds, videos, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.
Mobile e-commerce (m-commerce) is a term that describes online sales transactions that use wireless electronic devices such as hand-held computers, mobile phones or laptops. These wireless devices interact with computer networks that have the ability to conduct online merchandise purchases.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on
the Internet, but also including mobile phones, display advertising, and any other digital mediums.
The way in which digital marketing has developed since 1990s and 2000s have changed the way brands and businesses utilize technology and digital marketing for their marketing.
User Interface design (UI) or user interface engineering is the design of user interfaces for machines and softwares,
such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing
usability and the user experience.
The goal of user interface design is to make the user's interactions as simple and efficient as possible, in terms of accomplishing user goals (user-centered design).
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine. The unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list. The more visitors received from the search engine's users and these visitors can be converted into customers.